You scroll through Facebook and all of the sudden you stop right in your tracks, this magnificent, brand new truck grabs your attention – it drives through a majestic scenery with incredible mountain views. The sun rays falls perfectly on the brand new polished hood of the car while it drives through a puddle of water showing off its amazing 4×4 capabilities.
Then the scene moves and focuses on the perfect, happy family laughing and having the time of their lives. Okay you get the point...
This ad is perfectly designed to play on our emotions, it shows us what life will look like if we purchase this vehicle. It paints the picture that our family will be happy if we have this brand new vehicle and not to mention all the safety features that comes along with it.
I bet at this point in time you can also find a few reasons to justify having this new toy like “my car’s service plan is expiring soon” or “this car is big enough for my family” etc.
But what happens when you buy a car?
Here's what happens: you lose a ton of money as soon as you drive it off the showroom floor. And then you lose more money every month after that.
DO YOU GET THE POINT NOW?
4 RULES WHEN IT COMES TO PURCHASING A CAR
- 1Never buy a car as a status symbol
- 2Never purchase a sports car
- 3Only purchase a car in cash
- 4Only purchase an upgrade if needed